Aerium Ventura
Aerium Ventura is not a traditional consultancy. Typically working on a retainer, our output is not based on overly long, rarely-read reports. Instead, we work with partners to deliver hands-on, clearly visible, repeatable results.
We specialize in working with early-stage startups built around Artificial Intelligence of Things (AioT), social sustainability, and environmental sustainability. We help focus action by setting goals, unpacking the steps required to achieve them, and connecting the startup with the professionals needed to scale success.
Aerium Ventura draws on a strong network of experts, executives, and VCs to help startups reverse engineer their way upward. This involves backward planning to achieve objectives efficiently, set final goals first, and organize tasks in reverse order.
Our Method
We help leverage appropriate expertise at the right time and place. This is based on creating and executing strategies focused on five key areas: Productization, Commercialization, Growth Acceleration, Communication, and Investor relations.
These five areas are what make or break your success. They are your flight path, the direction needed to take flight and stay airborne. But executed poorly, they can be the brakes that keep you grounded or the turbulence that forces you to descend.
For each of these five components, Aerium Ventura can support you with strategy, tactics, planning, and team augmentation – speeding up your launch and giving you a higher probability of sustained success.
Five key areas
Productization
Ideas made real. Products made desirable.
The multi-layered process of turning a great idea or concept into a product/service that your target audience will want to buy.
Successful productization delivers:
- Clear Value Proposition
- Strong Market Fit
- Great Price Value
Commercialization
Smooth journeys. Stable cashflow.
Shorter sales cycles and repeat sales depend on rock-solid processes and a seamless customer journey that makes a product/service easy to sell and especially easy to buy.
Successful commercialization delivers:
- A Compelling Commercial Model
- An Attractive Engagement Model
- An Effective Retention Model
Communication
Clear mission. Clear messaging.
For stakeholders, perception is reality. A strong communication plan manages internal and external perception,
creating a consistent and coherent image of the company, which in turn builds trust and support.
Successful communication delivers:
- Strong visual identity
- Strong brand and narrative
- Trustworthy Thought Leadership
Growth Acceleration
Starting strong. Building stronger.
This focuses on the GTM activities needed for sales excellence and commercial success, delivering increased revenue, market share, and profitability.
Successful productization delivers:
- Efficient Lead Generation
- Dedicated Pipeline Management
- Closing Excellence
Investor Relations
Reach the right people. At the right time. With the right message.
The process of achieving higher valuation through a convincing, transparent investment case. This will inspire
investors with a company’s sky-high, but believable, ambitions.
Successful investor relations deliver:
- Access to the right kind of investors
- A correct pitch deck and investment case
- A convincing and proven ability to execute