Flight isn’t dangerous. Crashing is dangerous. No business safely keeps its ideal trajectory without the talent and relevant planning to maintain altitude.
Realizing business goals requires vision, insight, experience, and planning. You can only take flight and rise in your market by reverse engineering your ultimate goal. You establish, from the top down, what will be needed on the way up.
Most startups fail because they lack focused action. Without the necessary experience and expertise, planning and execution will be sub-optimized, capital will quickly disappear, oxygen is used too fast, and a descent begins.